The next version of Google’s Android mobile OS will be called KitKat, which is a chocolate produced by the Swiss firm Nestle.
The latest version of Android marks the coming together of a digital giant and a food and confectionary giant for mutual branding purposes.
There are reports floating around saying that there has not been any money transfer involved between the two companies (Google & Nestle) for this co-branding exercise. Traditionnally, Android has been named Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. The latest version has been called ‘Key Lime Pie’ so far.
The ‘KitKat’ agreement has been maintained under utmost secrecy. The deal has been finalized during the Mobile World Congress in February.
Patrice Bula’s, Nestle's Head of Marketing, words: "We're excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break."
Android’s promotion by Nestle
Nestle would be producing more than 50 million “Android” branded Kitkat chocolates which would be sold in 19 countries including USA, UK, India. There are also plans to organize Nexus 7 giveaway contests by Nestle.
[ Do note that except for USA, Nestle owns the Kitkat brand all over the world except in USA where it is licensed to Hersheys ]
What is in for Nestle ?
Nestle is going to leverage on Google’s omnipresence on the online arena. Of late Nestle has been trying to reach out to its customers through the digital media and online content. This feat is possibly the best move they can make to get the maximum publicity without having to spend any money, reportedly.
However, either of the brands could be hit badly if any one of the two products is in news for the wrong reasons.
No comments:
Post a Comment